K-SWISS MFCEO
Results
Over 200 million views of the commercial spots.
Over 7 million views of launch film and “Immortal” status on FunnyorDie.com.
More than 400 million paid impressions.
More than 448 million unpaid impressions through media and blog coverage.
![](http://www.jaykamath.com/wp-content/uploads/2014/06/Screen-shot-2011-10-29-at-2.12.23-PM.jpg)
![](http://www.jaykamath.com/wp-content/uploads/2014/06/Screen-shot-2011-10-29-at-2.13.39-PM.png)