ESPN College Gameday is sports’ most unpredictable show, on sports‘ most unpredictable day. But recent promotions for Gameday felt scripted, lacking the fun and unpredictable magic of live Gameday broadcasts. To make things even more challenging, ESPN’s newest competitor, Fox Sports 1, was launching their own, much-hyped, competing College Football analysis show. Damn you, Erin Andrews.
Using existing assets from the show we created a new high-energy campaign that drove to Gameday’s new earlier start time and reminded college football fans what makes the show unique and unpredictable. GET UP. IT’S GAMEDAY.