SAMSUNG MAGNA CARTA LAUNCH

Augusta, GA. June 1996. A gangly 13-year-old Jay goes into Best Buy and purchases Jay-Z’s debut album “Reasonable Doubt.”

17 YEARS LATER...

Los Angeles, CA. June 2013. A still-gangly Jay works on the release of Jay-Z’s latest album. Somewhere in the space-time continuum, 13-year-old Jay’s head explodes. 

After proving their innovation in the smartphone category, Samsung wanted to bring innovation to entertainment and cultural partnerships. The solution? Bring value to being a Samsung user with exclusive content. We partnered with Jay-Z to give away one million copies of his highly anticipated new album “Magna Carta Holy Grail.” An app was created to distribute the album exclusively for Samsung Galaxy users one week before the album was released on traditional channels.